Royal Caribbean International

Hundreds sail into school with backpacks, supplies and words of encouragement, thanks to Royal Caribbean International

Hundreds of students will return to school in Nassau and the Berry Islands with snazzy backpacks filled with supplies, thanks to Royal Caribbean International.

The award-winning cruise line distributed sturdy orange, blue and green backpacks stuffed to the brim with supplies to every student in the Berry Islands, and to hundreds in Fox Hill and Pinewood Gardens. Dozens were sent to an economically challenged area in South Eleuthera.

“Royal Caribbean has been spreading its corporate wing and I appreciate it. I know for a fact because we, Russell Benford and I, have been all through Pinewood and Fox Hill. I know for a fact their interest and their love for you, their respect and their love for the Bahamian people,” said Pinewood MP Reuben Rahming, during a back-to-school event at Lighthouse Fellowship Church of God, Pinewood Gardens.

Hours later, Royal Caribbean starred at a backpack distribution in Fox Hill.

“Royal Caribbean is serious about its commitment to the community,” said Shonel Ferguson, Fox Hill MP, who addressed students at Church of God, Bernard Road Friday. “The company has demonstrated how much it cares about the Fox Hill community and The Bahamas over and over.”

RCI’s Fox Hill connection includes support for the Bahamas Feeding Network. It is providing so much food to help fight hunger that the Network, operating out of a modest cottage on Fox Hill Road, has been able to increase its hot meal distribution from 3,500 meals a week to nearly 5,000 this year. And when a basketball team from one of the most economically challenged communities in the country walked away with the national title, Royal Caribbean invited them aboard a ship for a day of fun and leisure. Ferguson was there for that experience, too.

Now she is explaining to students the opportunities for jobs aboard a ship.

“You don’t have to be a server or work in the laundry,” she said. “There are lots of jobs aboard a cruise ship and with the company. You can be an accountant, nurse, doctor, customer service representative.”

According to Royal Caribbean International Vice President, Government Relations, Americas, Russell Benford, Royal Caribbean’s relationship with The Bahamas is a top priority.

“The Bahamas was our first port of call 50 years ago this year and to this day remains our number one port of call out of 135 places we go,” said Benford. “Earlier this year we opened our most exciting experience in our itinerary following a $250 million investment in PerfectDay at CocoCay and our number one priority in hiring worldwide is Bahamians so it is only fitting that when back to school time approaches, we look for ways to assist and we are pleased to do so.”

Benford, who intended to be in Nassau for the events, was instead in Miami at the company’s headquarters as it scrambled ships and staff to maximize all safety measures in preparation for Hurricane Dorian. His absence did not stop the repeated message of thank you like this one from Church of God, Bernard Road youth pastor Jones.  “We would like to say a special thank you to Royal Caribbean and their team. We appreciate you,” he said.


Royal Caribbean International is an award-winning global cruise brand with a 49-year legacy of innovation and introducing industry “firsts” never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean, including jaw-dropping entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. On board, guests are catered to with the cruise line’s world-renowned friendly and engaging service by every staff and crew member. Royal Caribbean has been voted “Best Cruise Line Overall” for 15 consecutive years in the Travel Weekly Readers’ Choice Awards.

The cruise line sails 25 of the world’s most innovative cruise ships to the most popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South America, Asia, and Australia and New Zealand. Media can stay up-to-date by following @RoyalCaribPR on Twitter, and visiting For additional information or to make reservations, vacationers should call their travel agent; visit; or call (800) ROYAL-CARIBBEAN.